For Pride 2024, Calvin Klein launches its “This is Love” campaign featuring the multi-talented Jeremy Pope. Photographed by Gordon von Steiner, Pope, known for his acting and singing work, brings dynamic energy to the advertisement.
Jeremy Pope for Calvin Klein Pride 2024 Campaign
Pope showcases Calvin Klein’s 2024 Pride collection, which includes updated Intense Power underwear styles with a limited-edition rainbow logo waistband. The collection also features revamped Cotton Stretch and Modern Cotton underwear styles in vibrant hues and a new Monogram Logo tee and tank.
In the campaign’s fun and lively video, Jeremy Pope lip-syncs to Crystal Waters’ “100% Pure Love,” alongside Cara Delevingne. The video teems with dynamic dance and features appearances by Charlie Knepper, Diego Pasillas, Janick Heilijgers, Mauro van de Kerkhof, Vinson Fraley, Greta Hofer, Monet Lauren, Stella Maxwell, and Tinglei Liu.
The ensemble reflects the energy and vibrancy of the LGBTQIA+ community, celebrating pride through spirited movements and interactions.
Jeremy Pope’s performance in the “This is Love” campaign encapsulates the celebratory essence of Pride 2024. The combination of Calvin Klein’s modern, bold designs and the vibrant representation of the LGBTQIA+ community delivers a powerful message of inclusivity and joy.
