Life is reimagined as a striking painting in Prada’s summer 2024 campaign, beautifully captured by photographer Mark Kean. Models Pierrick Grégoire, Ayo Hassan, Finlay Robinson, and Hamin Yu become the focal points of this surreal and artistic outing.
Prada Summer 2024 Campaign
Olivier Rizzo styles each model, bringing Prada’s vision of avant-classicism to life, imagining chic summer holidays through timeless yet contemporary designs.
Prada’s summer looks are a blend of traditional charm and modern flair. Printed cotton shirts paired with Bermuda shorts offer a breezy, relaxed vibe perfect for warm days. The collection also features distinctive crochet bags and slip-on shoes, infusing a touch of craft and ease into the lineup.
A standout element is the low-slung, relaxed pants, which boldly reveal Prada’s boxer shorts—a look that has gained recent attention, notably embraced by singer Troye Sivan at the Cannes Film Festival.
Altogether, Prada’s campaign aesthetic is refined and playful, with a palette juxtaposing soft, pastel backdrops against the bold prints and textures of the clothing. Kean’s photographs, set against still-life-inspired scenes with vases of white tulips, amplify the ad’s surreal ambiance, blending art and fashion for a distinct Prada look.
