Zara’s latest collection sees a dynamic collaboration with jewelry brand TwoJeys, bringing an adventurous spirit to life. Founded by Biel Juste Calduch and Joan Margarit, TwoJeys embodies progressive discovery, hedonistic adventure, and fearless exploration.
This essence is at the heart of the Zara x TwoJeys collection, designed for travelers and modern cowboys. The campaign, shot by photographer Glen Luchford, features skateboarders Evan Mock and Carlisle Aikens alongside the striking Iris Law.
Zara x TwoJeys Collection Campaign
Jewelry serves as the inspiring starting point for this capsule collection. Biel Juste Calduch elaborates, “TwoJeys is a state of mind. Joan and I first imagined it during a fever-dream journey down Route 66 in California.”
Calduch recalls, “Down the road, we could never find any jewelry that captured the essence of our life on the highway, so we decided then and there to make it for ourselves.” This ethos is reflected in the collection’s chains, bracelets, rings, and keyrings. The brand’s signature two stars are also prominent, adding a distinctive touch.
The Zara x TwoJeys collection seamlessly fuses American motor culture with Western influences, creating a wardrobe for the modern cowboy. Radiating with an eclectic and bold Gen Z style, the range features knit and jersey garments that are washed, textured, weathered, and frayed as if by life experience.
The collection includes jeans, vests, t-shirts, and more designed to reflect the adventures and journeys of its wearers. “This collection we’ve made with Zara is about using our lives and our energy to the max,” shares Joan Margarit. “It’s not delicate, it’s not cautious, it’s not shy: life moves at top speed, and so does TwoJeys.”
The campaign’s imagery captures TwoJeys’ adventurous spirit, with Glen Luchford’s lens bringing the rugged landscapes and dynamic energy to the forefront. The backdrop of California’s iconic highways and diners adds to the collection’s narrative of exploration and freedom.
Complementing the campaign, the collection lookbook features model Camp Schillereff, who perfectly embodies the radical spirit of the collection. His presence emphasizes the range’s versatility and appeal to those who live with a fearless approach. The Zara x TwoJeys collection will be available in select stores and on Zara.com starting June 3, 2024.
